Thursday, January 16, 2014
SMoCA Announces AURA Fundraiser
Following the sold-out success of the Scottsdale Museum of Contemporary Art’s recent experiential fundraiser “Night Circus,” the Museum has announced the launch of another ambitious benefit on May 10th, 2014 titled AURA. Just as the last gala was created as an otherworldly environment within the Museum, AURA also promises to completely transform SMoCA for one magical night. To ensure the same incredible level of event production that engages all the senses, SMoCA has invited the dynamic entertainment team responsible for “Night Circus” to return for AURA. Circus School of Arizona (CSA) and San Francisco’s Gregangelo/Velocity Arts & Entertainment have proven to be leaders in aesthetic, ‘living installation’ productions, specializing in holistic, interactive experiences that lend themselves to the unique environment of museums.
The AURA concept was inspired by SMoCA’s exhibition The Five Senses, with special focus on a seminal work included in the show by acclaimed Danish-Icelandic artist Olafur Eliasson which amplifies the experience of standing amidst water and a beautiful spectrum of fractured light. CSA and Gregangelo are crafting themes for AURA that channel weather, the alchemy of the ephemeral, and the kaleidoscopic wonder conjured by nature’s shifting, changing elements.
Last year’s fundraiser of dream-like gallery installations and lush settings of color, sound and spectacle will go to the next level for AURA. Costumed characters, prismatic light and projections, animated installations and altered environs will take the Museum by storm to create an unforgettable night for SMoCA guests.
Individual tickets for AURA start at $175. Underwriting and sponsorship opportunities, as well as group packages for ‘virtual tables’ are also available. Interested parties can inquire by email at: email@example.com